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To work from home, with a flexible schedule, autonomy, and career development! Thanks to the gig economy. At first stance, these expressions appeal to workers seeking a job. But in reality, how do workers experience work in the digital world compared to the physical world?

The gig economy can bring flexibility, autonomy, and career development, but also precarity and inequality. The gig economy is constantly growing nowadays. This trend is due to the competitive environment and rapid technological growth. Additionally, the Covid-19 pandemic has taught us to think about the gig economy as a replacement for physical work. In such a context, gig economy businesses are becoming commonplace. …


What we can learn from his 2015 campaign

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Photo by Joy Real on Unsplash

Many regard Barack Obama to be the pioneer of digital marketing for political purposes. Then, Donald Trump surfaced and used the same platforms.

Obama introduced new marketing strategies to disseminate information to the public and to conduct fundraising for his campaign. While Trump, the current POTUS, is widely known for using Twitter. He often tweets outrageous messages to his massive following in the millions, among other strategies.

Enough of American politics. As we travel not far to neighboring Canada, we also observe similar digital marketing behavior. In Canada, Justin Trudeau heavily relies on social media for his own political agenda. Elected as the Prime Minister of Canada on October 19, 2015, Trudeau is exceptionally active on Instagram. …


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In 2016, the presidential race was an extremely tight one, it could have gone either way. Hillary Clinton won the popular vote but lost the one that mattered — the electoral vote. Nevertheless, she finished in second place and was this close to becoming the first female president of the United States of America.

Running for president shares many similarities to a business’ marketing efforts. To even be considered by voters, you have to identify your target audience and brainstorm the best methods to reach them.

As we look back on the 2016 presidential campaign, it didn’t only involve television advertising, direct mail, or CRM campaigns. Unlike past elections, this one was more content-driven with digital marketing strategies in place. Politicians themselves became the authors and distributors of news, opinion, and articles. …


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If you grew up in the 90s, you’d remember the Seinfeld TV show. To this day, episodes are available on various streaming services so you can revisit your past. Or for the younger generation to experience a completely different era.

The hit comedy show starred Jerry Seinfeld playing himself as the main character. The semi-fiction story, created by Seinfeld and Larry David, aired on NBC from 1989 to 1998. It became one of the most popular and successful sitcoms of all time. …


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Amy Schumer is a charismatic comedian known for breaking down boundaries and gender stereotypes. You probably know her for Inside Amy Schumer, which debuted in 2013.

Her success didn’t come easy. She struggled during the early years while actively taking part in stand-up competitions. In 2007, she came in 4th place in the fifth season of Last Comic Standing. She also participated in Comedy Central’s Reality Bites Back in 2008, where she was the runner up.

Having had stints here and there on Comedy Central, she eventually got her own show in April 2013. And she has never looked back. The second season of Inside Amy Schumer was a major success, as were the subsequent seasons. …


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Slave labor is very much real and part of our everyday life. Every time you go to the supermarket, there is a good chance that you bought a couple of products that are produced by what we call modern slavery. Modern slavery is the severe exploitation of other people for personal or commercial gain.

A good example is the chocolate industry. Tony’s Chocolonely explains this best:

There is an unfair distribution of value and power in the chocolate supply chain. The chain starts with the millions of farmers that produce cocoa and ends with the billions of consumers that enjoy chocolate. But what about the bit in between? This section is dominated by a group of chocolate giants that profit from keeping the cocoa purchasing price as low as possible. As a result, farmers are forced to live in poverty.. …


How current, past, and future comedians have adapted and grown on social platforms…

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Comedians and marketers have a lot in common. Making it in the entertainment industry goes beyond getting people to laugh. On top of humor and talent, you’ll also need to know how to market yourself. From content marketing to social media marketing and collabs, here are four well-known comedians and their strategies.

Kevin Hart

Kevin Hart has a reputation for being a funny guy and an extremely hard worker. He thinks it’s an excellent reputation to have. …


6 not-so-obvious strategies to grow on TikTok

Sarah Cooper poses in a leather jacket
Sarah Cooper poses in a leather jacket
Creator: Scott R. Kline | Credit: Scott R. Kline

Rising to fame in April 2020, Sarah Cooper’s success came from her TikTok popularity. Earlier this year, Cooper posted videos of herself lipsyncing to Trump’s interviews, and they went viral. One of her videos based on an audio recording of Trump discussing disinfectants to treat the coronavirus has been viewed more than 20 million times.

So who is Sarah Cooper?

Cooper is an American author and comedian. She formerly worked as a UX designer at Google for many years before quitting in 2014 to focus full time on writing and comedy.

During the lockdown this year, Cooper was at home playing around with TikTok. She continued posting videos of Trump impersonations, and after raking in millions of views, she signed with WME, appeared on The Tonight Show With Jimmy Fallon, and hosted an episode of Jimmy Kimmel Live!


He’s mastered the art of engaging with his fans

Comedian and actor Kevin Hart wearing a black shirt and a chain
Comedian and actor Kevin Hart wearing a black shirt and a chain
Credit: Eva Rinaldi via Wikimedia Commons

Kevin Hart has a reputation for being a funny guy and an extremely hard worker. He thinks it’s an excellent reputation to have. Having been in the industry for over two decades and working relentlessly since 1999, his career only took off over the last few years.

According to Forbes, Hart rakes in approximately $87 million per year. Not only does he feature in box-office hit movies and develop his own comedy shows, but he also has multimillion-dollar endorsement deals with major retail brands such as Nike and H&M. His success goes beyond the movie industry.

In 2018, he went on tour for his stand-up comedy show Kevin Hart: The Irresponsible. He managed to sell more than one million tickets, making it the most successful comedy tour of 2018. Selling one million tickets is a considerable feat, and many experts believe he was able to pull it off partially due to his fan base of over 62 million followers on Instagram and 24 million on Facebook. …


Keanu Reeves isn’t your ordinary celebrity. Far from it. The way he charms people can teach us how to brand ourselves in 2020.

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Keanu Reeves is a famous actor around the world. Known for movies such as ‘The Matrix’, John Wick, just to name a couple… the list goes on and on.

It’s not only his acting skills and good looks, but everyone loves him. The main reason? Because he’s such a humble and down to earth person.

He’s the opposite of your typical celebrity.

Do you know any celebrity that takes the subway? Or flies economy class? …

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