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Photo by Andreas Klassen on Unsplash

Nowadays, it’s so easy to get lost in the world of distractions. There is a lot of digital noise everywhere. This is rather difficult, especially if we have a distinct goal or vision in mind. Let’s face it, there’s no perfect equation that will bring us there. We have to rely on our personal knowledge and experiences to get to the destination. We can’t rely on other people to work their magic for our dreams to appear right in front of us when we want to. No, it doesn’t work that way. Instead, we have to be responsible for our…


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Photo by NeONBRAND on Unsplash

Every one of us has specific milestones in life. Might it be to achieve a degree, to get the dream job, or build a business from scratch? To achieve these targets, we often think of studying the material that underlines the discipline thoroughly will be enough. Think of Bill Gates or Elon Musk, who just know everything they need to know about their business, and if not, they keep on studying.

But, what many people do not realize in time is the requirement for an assertive mindset.

Assertiveness can have negative associations such as being arrogant or selfish, and of…


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When you are working in sales, you are probably busy. And with busy, we mean very busy.

Your typical responsibilities include everything from selecting potential targets, research to defining priorities. On top of that, you need to plan and monitor everything and execute the deals.

These are many tasks at once and have to be delivered on a daily basis. Therefore the consistent question pops up: How can we do it all more efficiently?

One has to note that keeping up with the growing number of tools that you could use for your job is hard. In a time with…


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Billionaire. Investor. Philanthropist. Those three defining words shed light on Jack Ma. Today, he is getting attention for the wrong reasons but let’s take a step back and focus on his road to success. Not everyone could pull what he did and become one of the richest men in China. Many can say that he made the largest impact on China’s economy. He forever changed the country’s internet industry. For those who are not familiar with his name, he is the founder of Alibaba. It is the biggest e-commerce platform in China. According to Forbes, his real-time net worth is…


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What do Cobra Kai, The Matrix, and Crouching Tiger, Hidden Dragon have in common? These movies and series have some of the most groundbreaking scenes. It is due to the perfect execution of the smoothest martial arts choreography. These action type of movies would not have existed if it wasn’t for one man.

That’s right, you’ve guessed it! A name that is synonymous with martial arts is none other than Bruce Lee. Even after his death in July 1973, he continues to inspire today’s generation and the future.

Born Lee Jun Fan, he was a Chinese American martial artist that…


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Thanks to the events that transpired in 2020, most businesses, if not all, have been affected. The same can be said for all sectors in the workforce. Higher priority has been given to healthcare and the essential sectors. Frontliners were pushed to the battle line to deal with an invisible enemy. All it took was one deadly virus to set everything in motion. Everyone was not prepared for what was to come. In an instant, everyone was forced to work from home. This included employers, employees, and even students all over the world.


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To work from home, with a flexible schedule, autonomy, and career development! Thanks to the gig economy. At first stance, these expressions appeal to workers seeking a job. But in reality, how do workers experience work in the digital world compared to the physical world?

The gig economy can bring flexibility, autonomy, and career development, but also precarity and inequality. The gig economy is constantly growing nowadays. This trend is due to the competitive environment and rapid technological growth. Additionally, the Covid-19 pandemic has taught us to think about the gig economy as a replacement for physical work. In such…


What we can learn from his 2015 campaign

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Photo by Joy Real on Unsplash

Many regard Barack Obama to be the pioneer of digital marketing for political purposes. Then, Donald Trump surfaced and used the same platforms.

Obama introduced new marketing strategies to disseminate information to the public and to conduct fundraising for his campaign. While Trump, the current POTUS, is widely known for using Twitter. He often tweets outrageous messages to his massive following in the millions, among other strategies.

Enough of American politics. As we travel not far to neighboring Canada, we also observe similar digital marketing behavior. In Canada, Justin Trudeau heavily relies on social media for his own political agenda…


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In 2016, the presidential race was an extremely tight one, it could have gone either way. Hillary Clinton won the popular vote but lost the one that mattered — the electoral vote. Nevertheless, she finished in second place and was this close to becoming the first female president of the United States of America.

Running for president shares many similarities to a business’ marketing efforts. To even be considered by voters, you have to identify your target audience and brainstorm the best methods to reach them.

As we look back on the 2016 presidential campaign, it didn’t only involve television…


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If you grew up in the 90s, you’d remember the Seinfeld TV show. To this day, episodes are available on various streaming services so you can revisit your past. Or for the younger generation to experience a completely different era.

The hit comedy show starred Jerry Seinfeld playing himself as the main character. The semi-fiction story, created by Seinfeld and Larry David, aired on NBC from 1989 to 1998. It became one of the most popular and successful sitcoms of all time. …

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