How current, past, and future comedians have adapted and grown on social platforms…

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Comedians and marketers have a lot in common. Making it in the entertainment industry goes beyond getting people to laugh. On top of humor and talent, you’ll also need to know how to market yourself. From content marketing to social media marketing and collabs, here are four well-known comedians and their strategies.

Kevin Hart

Kevin Hart has a reputation for being a funny guy and an extremely hard worker. He thinks it’s an excellent reputation to have. …


6 not-so-obvious strategies to grow on TikTok

Sarah Cooper poses in a leather jacket
Sarah Cooper poses in a leather jacket
Creator: Scott R. Kline | Credit: Scott R. Kline

Rising to fame in April 2020, Sarah Cooper’s success came from her TikTok popularity. Earlier this year, Cooper posted videos of herself lipsyncing to Trump’s interviews, and they went viral. One of her videos based on an audio recording of Trump discussing disinfectants to treat the coronavirus has been viewed more than 20 million times.

So who is Sarah Cooper?

Cooper is an American author and comedian. She formerly worked as a UX designer at Google for many years before quitting in 2014 to focus full time on writing and comedy.

During the lockdown this year, Cooper was at home playing around with TikTok. She continued posting videos of Trump impersonations, and after raking in millions of views, she signed with WME, appeared on The Tonight Show With Jimmy Fallon, and hosted an episode of Jimmy Kimmel Live!


He’s mastered the art of engaging with his fans

Comedian and actor Kevin Hart wearing a black shirt and a chain
Comedian and actor Kevin Hart wearing a black shirt and a chain
Credit: Eva Rinaldi via Wikimedia Commons

Kevin Hart has a reputation for being a funny guy and an extremely hard worker. He thinks it’s an excellent reputation to have. Having been in the industry for over two decades and working relentlessly since 1999, his career only took off over the last few years.

According to Forbes, Hart rakes in approximately $87 million per year. Not only does he feature in box-office hit movies and develop his own comedy shows, but he also has multimillion-dollar endorsement deals with major retail brands such as Nike and H&M. His success goes beyond the movie industry.

In 2018, he went on tour for his stand-up comedy show Kevin Hart: The Irresponsible. He managed to sell more than one million tickets, making it the most successful comedy tour of 2018. Selling one million tickets is a considerable feat, and many experts believe he was able to pull it off partially due to his fan base of over 62 million followers on Instagram and 24 million on Facebook. …


Keanu Reeves isn’t your ordinary celebrity. Far from it. The way he charms people can teach us how to brand ourselves in 2020.

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Keanu Reeves is a famous actor around the world. Known for movies such as ‘The Matrix’, John Wick, just to name a couple… the list goes on and on.

It’s not only his acting skills and good looks, but everyone loves him. The main reason? Because he’s such a humble and down to earth person.

He’s the opposite of your typical celebrity.

Do you know any celebrity that takes the subway? Or flies economy class? …


An analysis of four campaigns

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Many regard Barack Obama to be the pioneer of digital marketing for political purposes. Then, other politicians followed and used the same platforms.

Obama introduced new marketing strategies to disseminate information to the public and to conduct fundraising for his campaign. While Trump, the current POTUS, is widely known for using Twitter. He often tweets outrageous messages to his massive following in the millions, among other strategies.

Over the past few years, the world has seen an array of digital marketing strategies used in the political sphere. With creative and intelligent teams in charge of presidential campaigns, the politicians are able to have their voices heard by millions. …


Emotional YouTube ads, a new Facebook strategy, and relational organizing

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Photo by Tiffany Tertipes on Unsplash

Election day — Tuesday, November 3, 2020 — is getting closer and things are starting to heat up. Will Joe Biden become the 46th POTUS or will Trump prevail and serve a second term?

So far, Biden’s presidential campaign has focused on three main challenges:

  • Uniting the Democratic Party.
  • Responding to the chaotic events of 2020.
  • Avoiding giving Trump material to use against their candidate.

To unite the Democratic party, Biden created a Unity Task Force. He’s also begun to support the plans of other democrats. He’s supported Elizabeth Warren’s bankruptcy plan and submitted a free tuition proposal based on Bernie Sanders’s earlier plan. …


Looking back at the 2016 elections in preparations for 2020

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Photo by Charles Deluvio on Unsplash

In 2016, Donald Trump beat Hilary Clinton to be the 45th president of the United States of America. Trump’s victory sent shockwaves around the world as he lost the popular vote, but somehow received 77 more electoral votes than Clinton.

Casting the ballots in for your president can be a similar experience to shopping. You see advertisements around and you try to collect as much information as possible before you make the final purchasing decision. Although choosing a candidate to vote for is more complicated, it also involves a great deal of marketing.

During a Post-Election Interview, Trump Claimed “Social Media Helped Me Win”

Looking back at his 2016 presidential campaign, he first managed to outsmart his rivals for the Republican seat and then edged Democrat candidate Hillary Clinton. Many experts believe that marketing won him the presidency. His unexpected victory was fueled by a very strong digital marketing campaign. According to the search engine giant, Google, Trump appeared in way more search results than his opposition. …


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The world we live in is rapidly changing due to innovation. Brilliant individuals are transforming new ideas every day into products and/or services that are valuable to society. It’s always been about offering something more — whether it may be better, cheaper, faster, stronger, etc. As more cutting edge technology is introduced to the population, we will continue to see this rise in innovation.

Let’s take a look at the most brilliant innovators of the past two decades. Their history, mindsets, and what drove them to eventually create some of the most valuable brands in the world with almost no marketing budget. We have Steve Jobs who got all of us using touch screen phones with functions extended beyond calling and texting. There’s Elon Musk who is spearheading the change from gasoline to electric cars. Jeff Bezos has changed the way we shop. …


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Among the number of companies Elon Musk runs, Tesla is the one you probably hear about almost every day. But you might not have known that the world’s most valuable car company has a $0 marketing budget.

As the CEO and product architect of Tesla, Musk is known to make headlines around the world. He knows how to wield the media to shine the spotlight directly on himself and his company. And he does this without paying a single cent. All the funds are allocated to product development, to ensure that the world receives products of exceptional quality.

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With other automotive giants spending so much on advertising, it is very intriguing that Tesla has chosen to go the other way. First and foremost, they’ve created a product that matters to people. The cars are so advanced and environmentally friendly, car experts and regular drivers absolutely love them. …


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“Understanding people is not a waste of time.”
— Mark Zuckerberg

Your team is so crucial to the success of the company. As a leader, you’re responsible for steering everyone in the right direction. Duty calls to create a thriving work environment and to encourage all employees to produce the best work possible.

This year, Facebook celebrates its sixteenth birthday. With over 2.4 billion users, it is the largest social media platform that can be found on almost everyone’s smartphone. As it aims to connect the global population, the app has become a huge part of modern society.

Continuing the trend of successful college dropouts is Mark Zuckerberg. Dropping out of Harvard in his sophomore year to focus on Facebook, Zuckerberg co-founded the service along with some college mates. Today, he serves as not only the co-founder, but as its chairman, chief executive officer, and controlling shareholder. …

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